By Elizabeth Segran.
Fast fashion fundamentally changed the way we relate to clothes. Rather than investing in garments meant to last years–perhaps even a lifetime–the fashion industry encouraged people to think of clothes as disposable items that you chuck out at the end of the season, much like you might throw out used paper plates after they’ve served their purpose.
Our relationship with clothes may be spilling into how we treat other fabrics, like our towels and bedsheets. There’s been a recent boom in bed linen startups like Parachute, Brooklinen, and Boll & Branch, making quality sheets more affordable to the masses. But this also means that it is becoming easier to treat our home linens as fashion objects that we might swap out every season or every year. And by extension, this means more fabric ending up among the 10 million tons of textiles that go to landfills every year. Textile waste currently makes up nearly 5% of landfill space, according to some estimates, while the average American throws away 82 pounds of textiles every year.
Read more at Fast Company.