By Elizabeth Segran.
Old school watches are back in vogue and millennials are leading the way—as both consumers and makers.
Everybody assumed gadgets like our smartphones and the Apple Watch would doom sales, but the opposite is true: Analog watch sales have been gradually rising since 2009. But the buzz around them (remember the Swatch craze?) certainly died down, as did our love affair with the luxury watches, like Rolex and Patek Philippe pieces.
In recent years, there’s been an explosion of affordable watch startups founded by millennials; these brands have brought the buzz back and are churning out cheaper Chinese-made quartz timepieces priced between $100 and $300 a pop, on par with Fossil.
Read more at Fast Company.