By Gray Chapman.
When was the last time you were looking forward to a trip to the mattress store? Casper—the mattress startup you’ve most likely heard advertised on your favorite podcast at least once—is betting your answer is “never,” and with their new concept shop at Ponce City Market, they’re hoping to change that.
The new storefront, which opened to the public on Monday, is the first of 15 concept shops the brand is rolling out nationwide. The shops feature Casper’s full line of bedding, including pillows, duvet covers, even dog beds, and offer customers a more intimate interaction with Casper’s products before they commit. Jeff Liu, Casper’s director of retail, tells me that they chose Atlanta for their debut in part because our city’s residents have a particularly strong level of awareness of the brand. Ponce City Market, in particular, “has a personality that aligns with our brand,” Liu says. The concept shop will run through spring of 2018.
Casper’s goal is to modernize mattress purchasing: to cut out the middleman and offer an innovative product direct from manufacturer to consumer, not unlike what its startup peers Dollar Shave Club have done with razors. The typical ordeal of purchasing a new mattress—awkwardly draping oneself over a naked Sealy beneath harsh fluorescent lights while a pushy salesman looks on—is what Liu says Casper aims to change.
Read more at Atlanta Magazine.