Krewe founder Stirling Barrett on building an Amazon-proof brand

By Jessica Schiffer.
In the spring of 2013, Stirling Barrett decided to forgo putting a down payment on a house in order to launch Krewe, a sunglasses line based in his hometown of New Orleans. By the fall of 2014, Beyoncé had been spotted in the brand’s frames and the company was shipping to 10 countries. Since, Krewe has reported an average of 200 percent year-over-year growth. It has three brick-and-mortar stores and over 200 wholesale accounts, including Bloomingdale’s, Nordstrom and Club Monaco.

Those retail relationships are especially cushy, complete with an annual weekend-long party in New Orleans called Krewe Fête, meant to educate both current and prospective accounts on what the brand is up to. This year’s event will kick off on October 13.

Read more at Glossy.

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