How a fashion maven found her perfect retail vehicle

The Styleliner

By: Jessica Kramer.

Joey Wolffer comes from a long line of tastemakers. Her maternal great-great-grandfather co-founded Britain’s Marks & Spencer; her mother was a jewelry designer for Harry Winston; and her father opened Wölffer Estate Vineyard & Stables in the Hamptons in 1987. “They were fighters, believers and entrepreneurs,” she said.

In June 2010, Ms. Wolffer followed in their footsteps by launching a fashion truck, the Styleliner, a boutique on wheels that she fills with her favorite designer and one-of-a-kind items.

The 32-year-old equestrian spent her early years on the Upper East Side and moved to Long Island at age 9, growing up in the vineyard that she and her brother now co-own. After college, she designed earrings and scouted for trends for Meems Ltd. and Jones Apparel Group.

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