By: Erica Gonzales.
The former COO of Reformation is launching the "Warby Parker for bikinis".
Jude Al-Khalil is on a mission to end the “eternal search” for perfect bathing suit. Her great a-ha moment was during a recent bachelorette party, where she found herself and other frustrated women lamenting the struggles of swimsuit shopping: they’re too expensive, hard to find, never the right fit, overdesigned – the list goes on. And that’s when she realized swimwear desperately needed some diving into. “So much has been done across different categories online, but swimwear hasn’t really been touched in the same way,” Al-Khalil said.
Now the former Reformation COO is launching BIKYNI, an online swim brand, which she calls “the Warby Parker for bikinis” due to it’s easy-to-navigate website, affordability and high-quality pieces.