By Patrick Kulp.
Tuft & Needle is a success story, growing over the last five years to push a new model of e-commerce that’s upending traditional bedding sellers. Now, it’s heading for the big time with a big expansion of its own brick and mortar stores.
Who does a successful startup call when its making such a big move? Amazon, of course.
Starting with a forthcoming showroom near Amazon’s Seattle home base, Tuft & Needle plans to launch 30 locations across the country by 2020. Each storefront will prominently feature the Amazon logo emblazoned under Tuft & Needle’s own brand—and be stocked with Amazon gadgets to bolster the experience.
Such is life for retailers these days. You’re not going to beat Amazon, so you might as well join ’em.
Read more at Mashable.